Your site is live.
Now make it earn.
This is your command centre. Every action item, training guide, industry playbook, and growth service โ in one place. The businesses that act on this in the first 90 days are the ones that dominate their local market within a year.
Your Post-Launch Checklist
Click each item to mark done. Red = do today. Gold = do this week. Everything else โ within 30 days.
Data Tracking & Platform Access
Granting us access to your platforms takes 15 minutes and protects your entire investment. Without it we are managing your growth blind.
SEO & Local Business Training
SEO is a compounding asset. Every day you act on it, it grows. Every day you delay, your competitors compound their lead over you.
- Google Business Profile full optimisation + weekly posts
- Local citation building โ 10 directories/month
- NAP consistency audit and corrections
- 1 SEO-optimised blog post per month
- Monthly keyword ranking report
- Search Console monitoring
- Everything in Local Boost
- Full on-page SEO optimisation โ all key pages
- 2 SEO blog posts per month (keyword-researched)
- Competitor keyword gap analysis
- Local citation building โ 20 directories/month
- Google Review generation system
- Bi-monthly strategy call + rankings report
- Everything in Growth SEO
- 4 SEO blog posts per month
- Link building โ 5 quality backlinks/month
- Service-area landing page builds (up to 3/mo)
- Technical SEO audit + fixes (quarterly)
- Schema markup implementation
- Weekly reporting dashboard (Looker Studio)
How SEO Works โ The Honest Version
SEO has three pillars that work together: technical health (can Google find and read your site?), content relevance (does your site answer what people are searching for?), and authority signals (do other credible sources link to you and do you have reviews?). All three must be active simultaneously.
Google Business Profile โ Your Most Powerful Free Tool
The map pack (the 3 businesses shown on a map at the top of local search results) is driven entirely by GBP quality. A fully optimised GBP receives 7x more clicks than a sparse one. This costs nothing but time and is your highest-ROI action after launch.
Local SEO โ How to Dominate Your Service Area
Content Strategy โ Organic Traffic That Compounds
Every new quality page on your website is a fishing line in the water. More lines = more chances to catch a customer who was never going to see an ad.
Technical SEO โ What We Monitor For You
Your site launched with technical SEO built in. Here is what ongoing monitoring covers and why each item matters to your rankings and revenue.
- Page Speed (Core Web Vitals): Google uses mobile page speed as a direct ranking factor. Plugin updates or new content can regress your score. We check monthly.
- Broken Links (404 errors): Links to deleted pages hurt user experience and rankings. We scan monthly and fix any that appear.
- Crawl Errors: If Google hits errors reading your site, pages stop ranking. Search Console alerts us immediately.
- Security & Malware: A hacked site is deindexed by Google instantly. Recovery takes months. Prevention takes minutes per month.
- SSL Certificate: Expires annually. An expired SSL causes browsers to block visitors with a security warning โ and Google deranks the site immediately.
- Mobile Responsiveness: Plugin updates and new content can break mobile layout. We test on every maintenance cycle.
- Form Functionality: We verify every contact form is firing monthly. A broken form is leads disappearing silently.
Find your industry. See exactly where you're leaking money.
Every industry has predictable digital leaks. We have built a Grand Slam offer for each one โ combining the right tools, the right strategy, and the right automation to close those leaks permanently.
Why MarTech is non-negotiable in healthcare: The average patient makes contact with 3โ5 providers before booking. The one who responds first โ via automated SMS within 5 minutes of a web inquiry โ wins the patient 78% of the time. Manual follow-up cannot compete with automation.
What we deploy: WCAG 2.1 AA + HIPAA-safe web architecture | Patient journey mapping | Automated SMS appointment reminders | Google Review request automation post-visit | CRM with HIPAA-compliant BAA | Monthly patient acquisition report showing cost-per-new-patient trend.
The revenue math: If your average patient LTV is $2,000 and you close 3 more patients per month from better digital follow-up, that is $6,000/mo in new revenue from infrastructure that costs $400โ$1,200/mo to maintain.
The local market reality: 97% of people search online before choosing a local service business. The business with the most reviews, the most consistent GBP presence, and the fastest response time wins โ regardless of how long anyone has been in the market.
What we deploy: GBP full optimisation + weekly posting | Local citation building (20+ directories) | AI-powered 5-minute lead response via SMS | Seasonal content targeting pre-season searches | Review request automation after every job | Location-specific service pages.
The Turf Lab example: Science-based lawn care positioned with a CRO-first website, GA4 + GTM + Hotjar tracking, and a 7-Round Program positioning that separates them from commodity providers. Now ready to scale with paid local advertising on a converted foundation.
The follow-up gap: The average real estate agent takes 47 hours to respond to a web inquiry. Our automated system responds in under 5 minutes with a personalised SMS. That gap alone is the difference between winning and losing the client.
What we deploy: CRM (GoHighLevel or HubSpot) | Automated SMS + Email inquiry response | 6-month drip nurture for long-cycle buyers | Listing page CRO | Review request automation post-close | Analytics dashboard showing cost-per-lead by source.
The math on CRO: If your store does $50,000/month and converts at 2%, a 1% improvement means $25,000/mo more revenue. A 2% improvement means $50,000/mo more. From zero additional ad spend.
What we deploy (Shopify Plus Partner): Full conversion audit | Above-fold hook rewrite | Product page CRO redesign | Cart abandonment email/SMS (Klaviyo) | Post-purchase upsell flow | Core Web Vitals optimisation (mobile speed is #1 conversion killer) | GA4 e-commerce tracking with attribution.
The credibility gap: Nonprofits often underinvest in digital because it feels like overhead. But a grant reviewer who visits your website before deciding whether to recommend funding is making a judgement in 6 seconds. A site that communicates institutional weight changes outcomes.
What we deploy: IA redesign structuring your impact, programs, research, and governance clearly | Publications and research archive | Donation funnel with recurring giving option | Volunteer portal integration | Multi-audience navigation (donors vs. partners vs. beneficiaries) | Google Ad Grant setup ($10K/mo free Google Ads for nonprofits).
The positioning rule: In SaaS, a 10% improvement in homepage conversion rate has the same revenue impact as a 10% improvement in monthly churn โ but takes a fraction of the engineering time. The website is the highest-leverage asset in early-stage SaaS and the most neglected.
What we deploy: Homepage positioning audit and rewrite | GA4 funnel tracking (trial signup โ activation โ conversion โ churn) | Automated onboarding email sequence | In-product NPS + churn survey | Looker Studio dashboard tracking MRR, CAC, LTV, and churn rate.
The trust architecture problem: In financial services, trust is the product. Your digital presence is the first trust signal a prospective client encounters. Independent advisors and boutique wealth managers with polished, credible digital presences close referred prospects at 2โ3x the rate of those without โ because the referral is confirmed before the first call, not during it.
Compliance note: We build all financial services digital infrastructure to be compliant-ready โ no performance guarantees in copy, proper disclosures, FINRA/SEC-aware language standards. We are not your compliance officer, but we build with your compliance officer in mind.
What we deploy: Authority web presence (bio, credentials, philosophy, process) | Compliant contact and inquiry forms | Automated 5-minute inquiry response | Educational content calendar (market commentary, planning guides) | Google Review strategy for advisors | LinkedIn presence architecture | Monthly lead source tracking dashboard.
Best fit: Independent RIAs, mortgage brokers, insurance advisors, boutique wealth managers, financial planners โ anyone where a single client relationship is worth $5,000โ$50,000+ in LTV.
The urgency window: Legal clients are often in acute need. They search, find a site, and call or fill a form. If they do not hear back within 20 minutes, they call the next result. Automated response eliminates this loss entirely.
What we deploy: Practice area IA with clear client journey routing | Automated intake โ SMS + email response | CRM pipeline tracking from inquiry to retained client | Google and Avvo review generation | Compliance-safe web architecture | Monthly intake conversion report.
Why digital systems matter in fitness: When a coach leaves, clients follow the coach. When systems leave, they do not know what to follow. Digital infrastructure โ automated check-ins, milestone celebrations, community platforms โ creates institutional loyalty that is not person-dependent.
What we deploy: Trial โ paid conversion email/SMS sequence | Attendance-based churn warning triggers | Member milestone automated recognition (30, 60, 90 days) | Digital community (private Facebook Group or Circle.so) | Review generation post-milestone | Monthly member analytics dashboard.
We are not talking about ChatGPT.
We are talking about automation that makes you money while you sleep.
AI is not a feature we are experimenting with. It is the infrastructure layer behind every system we build. Here is what it means for your business specifically.
Want to see exactly how AI would work in your business?
We build a custom AI Growth Map โ showing exactly which automation triggers, content systems, and AI tools would have the highest ROI impact for your specific business, audience, and revenue model.
Your 90-Day Growth Roadmap
The businesses that execute this in 90 days build a compounding advantage that takes competitors years to match.
Ongoing Plans & Pricing
Month-to-month. No contracts. Cancel any time. 30-day satisfaction guarantee on every plan.
The Hazlflow 30-Day Satisfaction Guarantee
If you are not completely satisfied with your first 30 days on any plan, we will refund your first month โ no questions, no friction. You have nothing to risk and a fully-managed digital presence to gain.
Add-On Services
Individual projects to extend, improve, or accelerate your growth.
Questions We Get Every Week
Answered directly. No fluff.
