Your Launch Command Centre โ€” Hazlflow Digital
Launch Progress
0 / 18
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Month-to-month โ€” cancel any time
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30-day satisfaction guarantee
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No long-term contracts
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100% Job Success Score
POST-LAUNCH CLIENT PORTAL

Your site is live.
Now make it earn.

This is your command centre. Every action item, training guide, industry playbook, and growth service โ€” in one place. The businesses that act on this in the first 90 days are the ones that dominate their local market within a year.

18+
Launch tasks
90d
Critical window
6x
Avg. ROI with Phase 2
48h
Avg. lead response gap we close
Step 01

Your Post-Launch Checklist

Click each item to mark done. Red = do today. Gold = do this week. Everything else โ€” within 30 days.

Test every form & contact button Today
Submit a real test inquiry from your phone and your desktop. Confirm it lands in your inbox. If anything is silent โ€” contact us before doing anything else. A broken form is a broken business.
Add business email to your iPhone Today
Go to Settings โ†’ Mail โ†’ Accounts โ†’ Add Account โ†’ Other. You need your custom email (e.g. hello@hazlflow.com) on your phone so every lead hits your hand โ€” not a desktop you check once a week.
Invite Hazlflow โ€” GA4 & GTM Today We can do this โ†’
Without access we cannot monitor your data, fix broken tracking, or build your monthly report. See Data Access section โ€” full instructions with exact steps for every platform.
Bookmark your leads Google Sheet Today
Every form submission logs here automatically. Bookmark it on your phone. Check it daily for the first two weeks as a backup while your email flow is confirmed stable.
Claim & fully optimise Google Business Profile This Week
For local businesses this is your #1 most important action after launch. The map pack (the 3 businesses shown at the top of local searches) is decided entirely by GBP quality. See SEO Training for the full guide.
Announce your launch everywhere This Week
Post to every social platform, text your top clients, email your list. Early traffic signals tell Google your site matters. Launching quietly is leaving free rankings on the table.
Request your first 5 Google Reviews This Week
Text or call your 5 best clients personally โ€” not a mass email. Ask them specifically. Reviews are the fuel for local SEO. The faster you get them, the faster you rank above competitors who have been there for years.
Submit sitemap to Google Search Console This Week We can do this โ†’
This tells Google every page on your site exists. Without it, some pages may never be indexed. Takes 5 minutes โ€” see tracking section for exact steps.
Invite Hazlflow โ€” Heatmap (Clarity) 30 Days
Microsoft Clarity is free. Share access so we can see where visitors click, scroll, and abandon your pages โ€” this is how we make conversion recommendations at your Day 30 review.
Invite Hazlflow โ€” Meta Business Suite 30 Days
Add us as a Partner now โ€” even if ads are not yet planned. Setting this up in advance prevents a 1-2 week delay when you are ready to launch your first campaign.
Add 10+ real photos to GBP & your site 30 Days
Real photos of your team, work, and location build trust faster than any copy. Google rewards Profiles with photos. Businesses with 10+ photos get 2x more direction requests than those without.
Verify NAP consistency everywhere 30 Days
NAP = Name, Address, Phone. Must be character-for-character identical on your website, Google, Yelp, Facebook, and all directories. Even "St." vs "Street" confuses Google's algorithm and suppresses rankings.
Book your Day-30 Analytics Review 30 Days
We send your first performance report at Day 30 โ€” traffic, conversions, bounce rate, top pages. This is where Month 2 strategy is set. Book the call in advance so it is on both calendars.
Post to Google Business Profile weekly Ongoing
Treat your GBP like Instagram. One post per week โ€” a job photo, a tip, a seasonal update, a promotion. Google rewards active Profiles with higher map pack placement. Inactive profiles slide down.
Respond to every Google Review in 24h Ongoing
Every response โ€” positive or negative โ€” is a public signal that your business is attentive and professional. Ignoring reviews costs you rankings and potential clients who read them before calling.
Keep a maintenance plan active Ongoing View Plans โ†’
An unmanaged WordPress site is typically compromised within 12โ€“18 months. A hacked or broken site loses Google rankings instantly โ€” and recovery takes months, not days. This is not optional.
Ask for reviews as a system โ€” not a one-time event Ongoing
After every completed job, send a personal text with your Google Review link. 10 reviews at launch is a start. 100 reviews by year-end is a moat that takes competitors years to cross.
Update your site content quarterly Ongoing
A stale site loses rankings. Add a new project photo, update your service list, or publish a short blog post at least once per quarter. Fresh content = active signals. Inactive sites are penalised gradually.
Step 02

Data Tracking & Platform Access

Granting us access to your platforms takes 15 minutes and protects your entire investment. Without it we are managing your growth blind.

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Why this is urgent: If your GA4 tracking is misconfigured, your conversion data is wrong and every decision we make is based on bad numbers. We cannot catch this without access. Most sites have at least one tracking error in the first 30 days.
๐Ÿท๏ธ
Google Tag Manager (GTM)
The firing system for all your tracking โ€” GA4, Facebook Pixel, conversion events, heatmaps
โ–ผ
โ„น๏ธ
GTM is already installed on your site. You just need to share the container so we can manage tags, fix issues, and add new events without touching your website code.
1
Go to tagmanager.google.com
Sign in with the Google account used when setting up GTM.
2
Click your Container name
Usually your website name or URL.
3
Admin โ†’ User Management โ†’ + Add Users
Enter our email. Assign "Publish" permission.
๐Ÿ“ง hello@hazlflow.com
๐Ÿ“Š
Google Analytics 4 (GA4)
Your visitor dashboard โ€” traffic sources, page views, conversion events, user behaviour
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1
Go to analytics.google.com โ†’ Admin (gear icon, bottom left)
You will see Account and Property columns.
2
Property โ†’ Property Access Management โ†’ + Add
Enter our email. Set role to "Editor."
๐Ÿ“ง hello@hazlflow.com
๐ŸŽฏ
Google Ads
Required if you plan to run search ads โ€” also where conversion tracking lives
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โšก
No Google Ads account yet? Create one at ads.google.com even if you are not running ads now. The account is where your conversion tracking setup lives. Without it you cannot measure which ad clicks become customers.
1
ads.google.com โ†’ Tools โ†’ Access and security
Under the wrench icon in the top navigation.
2
+ Add user โ†’ Enter email โ†’ Set role to Standard
๐Ÿ“ง hello@hazlflow.com
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Meta Business Suite
Facebook & Instagram Ads, Meta Pixel tracking on your site
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โ„น๏ธ
Meta uses a Partner system โ€” we link our Business Manager to yours rather than needing your login credentials. This is the correct professional way to share access.
1
business.facebook.com โ†’ Settings โ†’ Partners โ†’ Add
2
"Give a partner access to your assets"
Enter our Business Manager ID (message us to receive it) and grant Ad Account + Pixel access.
๐Ÿ”‘ Request our Business Manager ID
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Heatmap โ€” Microsoft Clarity (Free)
Session recordings and click heatmaps showing exactly how users behave on your pages
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Microsoft Clarity is free forever. Go to clarity.microsoft.com, create an account, and create a project for your website. Share your Project ID with us and we will install it via GTM โ€” no code needed.
1
clarity.microsoft.com โ†’ New Project โ†’ enter your URL
2
Settings โ†’ Team โ†’ Invite team member
Enter our email. Also send us your Project ID so we can install the tag.
๐Ÿ“ง hello@hazlflow.com
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Google Search Console
Shows exactly which Google searches bring people to your site and flags indexing issues
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1
search.google.com/search-console โ†’ Add Property
2
Indexing โ†’ Sitemaps โ†’ Submit
Enter: yourdomain.com/sitemap.xml
3
Settings โ†’ Users and permissions โ†’ Add User
Enter our email. Role: Full.
๐Ÿ“ง hello@hazlflow.com
Step 03

SEO & Local Business Training

SEO is a compounding asset. Every day you act on it, it grows. Every day you delay, your competitors compound their lead over you.

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Which plan fits you right now? If you just launched โ€” start with Local Boost. If you have been open 6+ months and want to dominate your area โ€” go Growth. If you want us to run everything โ€” choose Authority. All plans include a free onboarding call to confirm fit.
For new sites & local businesses
Local Boost
$499/mo
Minimum 3 months โ€” then month-to-month
  • Google Business Profile full optimisation + weekly posts
  • Local citation building โ€” 10 directories/month
  • NAP consistency audit and corrections
  • 1 SEO-optimised blog post per month
  • Monthly keyword ranking report
  • Search Console monitoring
๐Ÿ’ก Most clients appear in the local map pack within 60 days
Start Local Boost โ†’
โญ BEST VALUE
For businesses ready to dominate their market
Growth SEO
$999/mo
Minimum 3 months โ€” then month-to-month
  • Everything in Local Boost
  • Full on-page SEO optimisation โ€” all key pages
  • 2 SEO blog posts per month (keyword-researched)
  • Competitor keyword gap analysis
  • Local citation building โ€” 20 directories/month
  • Google Review generation system
  • Bi-monthly strategy call + rankings report
๐Ÿ’ก Clients typically see 40โ€“80% more organic traffic by month 4
Start Growth SEO โ†’
Full-service โ€” we handle everything
Authority SEO
$1,800/mo
Minimum 3 months โ€” then month-to-month
  • Everything in Growth SEO
  • 4 SEO blog posts per month
  • Link building โ€” 5 quality backlinks/month
  • Service-area landing page builds (up to 3/mo)
  • Technical SEO audit + fixes (quarterly)
  • Schema markup implementation
  • Weekly reporting dashboard (Looker Studio)
๐Ÿ’ก Designed to fully replace paid ads with organic traffic within 6 months
Start Authority SEO โ†’
Not sure which fits? Book a free 15-minute SEO fit call โ†’ We will tell you honestly what your site needs right now โ€” no upsell pressure.
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SEO Basics
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Google Business Profile
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Local SEO
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Content Strategy
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Technical SEO

How SEO Works โ€” The Honest Version

SEO has three pillars that work together: technical health (can Google find and read your site?), content relevance (does your site answer what people are searching for?), and authority signals (do other credible sources link to you and do you have reviews?). All three must be active simultaneously.

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The compound return principle: An SEO action taken today may not show results for 90 days. But that action compounds โ€” a page that ranks today will drive traffic for years with zero additional spend. Your competitors who started 6 months before you are already compounding. Start today.
1
Technical SEO โ€” Can Google find you?
Speed, mobile-friendliness, clean code, SSL, no broken links. Your site launched with this. We monitor it monthly.
2
On-Page SEO โ€” Are you answering what people search?
Every page targets one specific search phrase your customer types into Google. Page titles, headings, and body copy must align with real search intent.
3
Off-Page SEO โ€” Do others vouch for you?
Google reviews, backlinks from local directories and news, social signals. Each external mention is a vote of trust.
โš ๏ธ
The most common mistake: Building a great site and then doing nothing. Google only knows your site exists because of activity โ€” new content, inbound links, reviews, and search traffic. Without ongoing signals, even a perfect site slowly disappears from search results.

Google Business Profile โ€” Your Most Powerful Free Tool

The map pack (the 3 businesses shown on a map at the top of local search results) is driven entirely by GBP quality. A fully optimised GBP receives 7x more clicks than a sparse one. This costs nothing but time and is your highest-ROI action after launch.

1
Claim at business.google.com โ€” verify via phone or postcard
2
Complete every single field โ€” leave nothing blank
Name, address, phone, website, category (most specific possible), description with keywords, service area, hours including holidays.
3
Add 10+ real photos immediately
Exterior, interior, team, equipment, work in progress. Profiles with 10+ photos get 2x more direction requests.
4
Add every service with a short description
Under the Services tab โ€” each service you offer, with a brief description and price range. This creates keyword coverage for specific searches.
5
Post weekly โ€” treat it like Instagram for SEO
Photos, tips, seasonal content, offers. Weekly posting is a direct ranking signal.
6
Respond to every review within 24 hours
Positive: thank them and reference what they mentioned. Negative: acknowledge professionally and offer to resolve offline. Both are public trust signals.

Local SEO โ€” How to Dominate Your Service Area

1
NAP Consistency โ€” non-negotiable
Your Name, Address, Phone must be character-for-character identical everywhere: website, Google, Yelp, Facebook, BBB, Yellow Pages, and every directory. Even small inconsistencies suppress local rankings.
2
Build local citations โ€” 20+ directory listings
Yelp, Angi, HomeAdvisor, BBB, Chamber of Commerce, Nextdoor, and industry-specific directories. Each is a citation โ€” Google counts these as trust signals.
3
Earn local backlinks
Sponsor a community event, join your Chamber of Commerce, partner with complementary businesses. A link from a local newspaper or Chamber site carries strong local authority.
4
Create service-area landing pages
If you serve multiple towns, create a separate page for each (e.g., "Lawn Care Rockland County" and "Lawn Care Westchester"). Each page captures local searches for that area.
5
Build reviews as a system โ€” 2-3 per week consistently
10 reviews at launch then silence is suspicious. 2โ€“3 per week sustainably over 6 months is a defensible moat.

Content Strategy โ€” Organic Traffic That Compounds

Every new quality page on your website is a fishing line in the water. More lines = more chances to catch a customer who was never going to see an ad.

1
Answer the questions your customers actually ask
List the top 10 questions you get before someone hires you. Each one is a blog post or FAQ page targeting real buying-intent search terms.
2
One piece of content per month minimum
Voice-record your answer to a question, transcribe it, clean it up, publish it. Consistency beats perfection every time.
3
Publish seasonal content before the season
"Best time to fertilise a lawn in New York" should be published in February โ€” not April when everyone is already searching. Early ranking = first mover advantage.
4
Repurpose one post into four touch points
One blog post = one Instagram caption + one Facebook post + one GBP post + one email to your list. Maximum reach from minimum effort.
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The 12-month rule: A post published today may take 90 days to rank. Once it ranks, it drives traffic every day for years with zero additional spend. Content is the highest-ROI marketing investment most small businesses are not making.

Technical SEO โ€” What We Monitor For You

Your site launched with technical SEO built in. Here is what ongoing monitoring covers and why each item matters to your rankings and revenue.

  • Page Speed (Core Web Vitals): Google uses mobile page speed as a direct ranking factor. Plugin updates or new content can regress your score. We check monthly.
  • Broken Links (404 errors): Links to deleted pages hurt user experience and rankings. We scan monthly and fix any that appear.
  • Crawl Errors: If Google hits errors reading your site, pages stop ranking. Search Console alerts us immediately.
  • Security & Malware: A hacked site is deindexed by Google instantly. Recovery takes months. Prevention takes minutes per month.
  • SSL Certificate: Expires annually. An expired SSL causes browsers to block visitors with a security warning โ€” and Google deranks the site immediately.
  • Mobile Responsiveness: Plugin updates and new content can break mobile layout. We test on every maintenance cycle.
  • Form Functionality: We verify every contact form is firing monthly. A broken form is leads disappearing silently.
โš ๏ธ
What happens without monitoring: A plugin update breaks your contact form. You do not notice for 3 weeks because you are running your business. 15 potential customers contacted you. Zero landed. This is the most common undetected issue we find on unmanaged sites.
Step 04 โ€” Your Industry Playbook

Find your industry. See exactly where you're leaking money.

Every industry has predictable digital leaks. We have built a Grand Slam offer for each one โ€” combining the right tools, the right strategy, and the right automation to close those leaks permanently.

๐Ÿฅ
Healthcare & Medical
You are spending on patient acquisition but losing patients before they ever book โ€” and losing booked patients before they show up.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Patients find your site, want to book, hit a complicated booking flow and leave โ€” you never know they were there
No-show rates averaging 18-30% with no automated reminder system โ€” every no-show is a billable hour lost forever
HIPAA exposure on your web forms, contact page, and CRM that you are unaware of โ€” a liability waiting to surface
Grand Slam Offer
HIPAA-conscious digital architecture + automated appointment reminders + patient review system + 30-Day Hyper-Care. Most clients see no-show rates cut by 40% within 60 days.

Why MarTech is non-negotiable in healthcare: The average patient makes contact with 3โ€“5 providers before booking. The one who responds first โ€” via automated SMS within 5 minutes of a web inquiry โ€” wins the patient 78% of the time. Manual follow-up cannot compete with automation.

What we deploy: WCAG 2.1 AA + HIPAA-safe web architecture | Patient journey mapping | Automated SMS appointment reminders | Google Review request automation post-visit | CRM with HIPAA-compliant BAA | Monthly patient acquisition report showing cost-per-new-patient trend.

The revenue math: If your average patient LTV is $2,000 and you close 3 more patients per month from better digital follow-up, that is $6,000/mo in new revenue from infrastructure that costs $400โ€“$1,200/mo to maintain.

๐Ÿ—๏ธ
Contracting & Local Services
You are the best in your area โ€” but you rely on word of mouth while your less-skilled competitor is showing up first on Google every single day.
๐Ÿ”ด The 3 Leaks Costing You Monthly
You are not appearing in the map pack โ€” 3 competitors are taking every "near me" search in your service area
Seasonal revenue peaks and crashes because there is no system capturing and warming leads during slow season
Estimates requested online are responded to hours or days later โ€” the customer already called the next person on the list
Grand Slam Offer
Local SEO domination system + automated 5-minute lead response + Google Review engine + seasonal content calendar. Most local service businesses double their inbound inquiry volume within 90 days.

The local market reality: 97% of people search online before choosing a local service business. The business with the most reviews, the most consistent GBP presence, and the fastest response time wins โ€” regardless of how long anyone has been in the market.

What we deploy: GBP full optimisation + weekly posting | Local citation building (20+ directories) | AI-powered 5-minute lead response via SMS | Seasonal content targeting pre-season searches | Review request automation after every job | Location-specific service pages.

The Turf Lab example: Science-based lawn care positioned with a CRO-first website, GA4 + GTM + Hotjar tracking, and a 7-Round Program positioning that separates them from commodity providers. Now ready to scale with paid local advertising on a converted foundation.

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Real Estate
Your leads come in โ€” then go cold. Your CRM is a spreadsheet, your follow-up is inconsistent, and your competitor who responds in 4 minutes is closing deals you generated.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Web inquiries are followed up manually โ€” hours or days later. Studies show 78% of buyers choose the first agent to respond
No automated nurture sequence for leads that are not ready to transact yet โ€” 6-month buyers disappear with no follow-up
Zero review strategy โ€” your social proof is weaker than competitors with half your transactions
Grand Slam Offer
CRM setup + 5-minute AI lead response + 6-month automated nurture sequence + review generation system. Never lose a warm lead to slow follow-up again.

The follow-up gap: The average real estate agent takes 47 hours to respond to a web inquiry. Our automated system responds in under 5 minutes with a personalised SMS. That gap alone is the difference between winning and losing the client.

What we deploy: CRM (GoHighLevel or HubSpot) | Automated SMS + Email inquiry response | 6-month drip nurture for long-cycle buyers | Listing page CRO | Review request automation post-close | Analytics dashboard showing cost-per-lead by source.

๐Ÿ›๏ธ
eCommerce & DTC Brands
Your traffic is fine. Your product is real. Your conversion rate is the problem โ€” and every 1% improvement is thousands of dollars per month from the exact same ad spend.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Cart abandonment averaging 70%+ with no automated recovery sequence โ€” 7 out of 10 people who picked up your product put it back
Product page trust architecture is weak โ€” no urgency, weak social proof, unclear value prop above the fold on mobile
No post-purchase sequence โ€” first-time buyers are never converted to repeat buyers, which is where DTC profitability lives
Grand Slam Offer
CRO audit + product page rebuild + cart abandonment recovery + post-purchase upsell flow. A 1% conversion rate improvement on $50K/mo revenue = $6,000/mo more from the same traffic.

The math on CRO: If your store does $50,000/month and converts at 2%, a 1% improvement means $25,000/mo more revenue. A 2% improvement means $50,000/mo more. From zero additional ad spend.

What we deploy (Shopify Plus Partner): Full conversion audit | Above-fold hook rewrite | Product page CRO redesign | Cart abandonment email/SMS (Klaviyo) | Post-purchase upsell flow | Core Web Vitals optimisation (mobile speed is #1 conversion killer) | GA4 e-commerce tracking with attribution.

๐ŸŒ
Nonprofits & NGOs
Your mission is world-class. Your digital presence communicates a smaller, less credible version of your actual impact โ€” and it is quietly costing you donors, grant reviewers, and volunteers every month.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Grant reviewers and major donors are judging your credibility by your digital presence before they read your application
Your impact data, publications, and program outcomes are buried in PDFs โ€” not visible in a way that builds trust with a first-time visitor
Volunteer and donor acquisition is entirely offline โ€” no digital funnel capturing people who find you through search or social
Grand Slam Offer
Institutional credibility architecture + impact showcase pages + donor/volunteer acquisition funnel + grant-ready digital presence. We helped MicroResearch serve 11 countries, 500+ volunteers, and 60+ publications from one scalable platform.

The credibility gap: Nonprofits often underinvest in digital because it feels like overhead. But a grant reviewer who visits your website before deciding whether to recommend funding is making a judgement in 6 seconds. A site that communicates institutional weight changes outcomes.

What we deploy: IA redesign structuring your impact, programs, research, and governance clearly | Publications and research archive | Donation funnel with recurring giving option | Volunteer portal integration | Multi-audience navigation (donors vs. partners vs. beneficiaries) | Google Ad Grant setup ($10K/mo free Google Ads for nonprofits).

๐Ÿ’ป
Technology & SaaS
Your product works. Your website confuses. Potential customers arrive, cannot immediately understand what the product does or who it is for, and leave within 8 seconds to a competitor with a clearer positioning.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Homepage does not answer "what is this, who is it for, and why should I care" within 3 seconds โ€” the most common SaaS conversion failure
Trial-to-paid conversion is low because onboarding communication is weak or absent โ€” users activate but never reach the "aha moment"
No structured customer success touchpoints โ€” churn is happening silently at month 2-3 with no data to explain why
Grand Slam Offer
Homepage positioning rebuild + conversion tracking infrastructure + automated onboarding sequence + churn signal dashboard. Clear positioning is the #1 ROI lever in SaaS.

The positioning rule: In SaaS, a 10% improvement in homepage conversion rate has the same revenue impact as a 10% improvement in monthly churn โ€” but takes a fraction of the engineering time. The website is the highest-leverage asset in early-stage SaaS and the most neglected.

What we deploy: Homepage positioning audit and rewrite | GA4 funnel tracking (trial signup โ†’ activation โ†’ conversion โ†’ churn) | Automated onboarding email sequence | In-product NPS + churn survey | Looker Studio dashboard tracking MRR, CAC, LTV, and churn rate.

๐Ÿ’ฐ
Financial Services & Wealth Management HIGH LTV
Your clients trust you with their financial future โ€” but your digital presence does not yet communicate the level of trust your actual clients already feel. That gap is costing you the introduction before the conversation even starts.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Prospective clients Google you before taking a referral call โ€” a weak or outdated web presence ends the conversation before it begins
No compliant digital lead capture โ€” inquiry forms are missing, non-compliant, or sending leads into a manual process with a 24โ€“72 hour response gap
Zero content strategy around your expertise โ€” competitors who publish educational content are building trust and capturing search traffic you are not even competing for
Grand Slam Offer
Compliance-aware trust architecture + automated inquiry response + authority content system + AUM-qualified lead funnel. One new client relationship from digital pays for 12 months of service in most practices.

The trust architecture problem: In financial services, trust is the product. Your digital presence is the first trust signal a prospective client encounters. Independent advisors and boutique wealth managers with polished, credible digital presences close referred prospects at 2โ€“3x the rate of those without โ€” because the referral is confirmed before the first call, not during it.

Compliance note: We build all financial services digital infrastructure to be compliant-ready โ€” no performance guarantees in copy, proper disclosures, FINRA/SEC-aware language standards. We are not your compliance officer, but we build with your compliance officer in mind.

What we deploy: Authority web presence (bio, credentials, philosophy, process) | Compliant contact and inquiry forms | Automated 5-minute inquiry response | Educational content calendar (market commentary, planning guides) | Google Review strategy for advisors | LinkedIn presence architecture | Monthly lead source tracking dashboard.

Best fit: Independent RIAs, mortgage brokers, insurance advisors, boutique wealth managers, financial planners โ€” anyone where a single client relationship is worth $5,000โ€“$50,000+ in LTV.

โš–๏ธ
Legal & Law Firms HIGH LTV
Each client is worth $3,000โ€“$100,000+. You are generating awareness but your digital intake process is leaking qualified leads to the firm down the street that responds in 10 minutes.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Intake form to first contact takes 24โ€“72 hours โ€” potential clients in an urgent situation have already hired someone else
No clear practice area architecture โ€” visitors cannot quickly identify their situation and find the right attorney
Zero review strategy โ€” referral is your only trust signal but reviewable platforms are untouched
Grand Slam Offer
Practice area IA + automated intake response (5-min SMS + email) + CRM case pipeline + review generation. One additional retained client per month from digital pays for 12 months of service.

The urgency window: Legal clients are often in acute need. They search, find a site, and call or fill a form. If they do not hear back within 20 minutes, they call the next result. Automated response eliminates this loss entirely.

What we deploy: Practice area IA with clear client journey routing | Automated intake โ†’ SMS + email response | CRM pipeline tracking from inquiry to retained client | Google and Avvo review generation | Compliance-safe web architecture | Monthly intake conversion report.

๐Ÿ’ช
Fitness & Wellness Studios HIGH DEMAND
You are spending to acquire members and losing them at month 3 because there is no digital retention system keeping them engaged, accountable, and connected to your community.
๐Ÿ”ด The 3 Leaks Costing You Monthly
Average gym churn of 30-40% annually โ€” members ghost before cancelling and no early-warning system exists
New member trial conversions are low โ€” the gap between trial class and paid membership has no automated nurture bridge
No digital community architecture โ€” member loyalty is built on the personality of coaches, not a system that scales
Grand Slam Offer
Trial conversion automation + churn early-warning system + member community portal + review generation. Increasing retention by just 5% can increase profits by 25-95% in membership businesses.

Why digital systems matter in fitness: When a coach leaves, clients follow the coach. When systems leave, they do not know what to follow. Digital infrastructure โ€” automated check-ins, milestone celebrations, community platforms โ€” creates institutional loyalty that is not person-dependent.

What we deploy: Trial โ†’ paid conversion email/SMS sequence | Attendance-based churn warning triggers | Member milestone automated recognition (30, 60, 90 days) | Digital community (private Facebook Group or Circle.so) | Review generation post-milestone | Monthly member analytics dashboard.

AI-Powered Growth

We are not talking about ChatGPT.
We are talking about automation that makes you money while you sleep.

AI is not a feature we are experimenting with. It is the infrastructure layer behind every system we build. Here is what it means for your business specifically.

โšก
Instant Lead Response
AI triggers a personalised SMS response within 5 minutes of every web inquiry โ€” before you have even seen the notification. 78% of buyers choose the business that responds first. This closes that gap permanently.
GoHighLevel + AI Workflows
๐Ÿ“
AI Content Pipeline
We build a content engine that turns your expertise into SEO-optimised blog posts, social captions, GBP posts, and email newsletters โ€” at a fraction of traditional content costs. Your voice, AI-amplified.
Claude + Custom Prompts
๐Ÿ“Š
Predictive Analytics Dashboards
Instead of looking at raw GA4 data that tells you what happened, our AI-powered Looker Studio dashboards highlight what is about to happen โ€” flagging conversion drops, traffic anomalies, and growth opportunities before they become problems.
GA4 + Looker Studio + AI Insights
๐Ÿค–
AI Website Chat Agent
A trained AI chat assistant on your website that answers FAQs, qualifies leads, collects contact information, and books calls โ€” 24/7, without you or your staff touching anything. Leads that arrive at 2am get an intelligent response at 2am.
Custom AI Agent + CRM Integration
๐ŸŽฏ
AI Ad Optimisation
We use AI-powered tools to continuously test ad copy, audience targeting, and bidding strategies โ€” automatically shifting budget to what is working and away from what is not. Higher ROAS from the same ad spend.
Google + Meta AI Bidding
๐Ÿ”„
Automated Review Generation
After every completed job or visit, an automated sequence sends a personalised review request via SMS. If they do not respond in 24 hours, a second message goes automatically. Our clients average 3โ€“5 new reviews per week without asking manually.
SMS Automation + GoHighLevel

Want to see exactly how AI would work in your business?

We build a custom AI Growth Map โ€” showing exactly which automation triggers, content systems, and AI tools would have the highest ROI impact for your specific business, audience, and revenue model.

Step 05

Your 90-Day Growth Roadmap

The businesses that execute this in 90 days build a compounding advantage that takes competitors years to match.

Week 1 โ€” Days 1โ€“7
Foundation Lock
Complete all "Today" and "This Week" checklist items. Share all platform access. Announce launch publicly. Personally request 5 Google reviews. Claim and begin optimising GBP.
platform accesslaunch announcementfirst reviewsGBP
Weeks 2โ€“3 โ€” Days 8โ€“21
Data & Visibility
Google begins indexing your site. Confirm in Search Console. Real visitor data starts populating GA4. Begin weekly GBP posting cadence. Write your first FAQ page or blog post targeting a customer question.
search indexingfirst traffic dataGBP postingfirst content
Day 30
First Data Review with Hazlflow
We send your Day-30 report: traffic, top pages, form conversions, bounce rate, Core Web Vitals. On your review call, we set the Month 2 priority list based on real data, not assumptions.
analytics reviewconversion auditMonth 2 plan
Days 31โ€“60 โ€” Month 2
Content & Authority Build
Publish 2 pieces of content. Build 3โ€“5 local citations. Aim for 10+ Google reviews. If running ads, this is when your first campaign launches with conversion tracking confirmed and working.
contentcitations10+ reviewsfirst campaign
Days 61โ€“90 โ€” Month 3
Traction & Phase 2 Decision
Real organic traction visible. Day-90 before/after report delivered. This is the inflection point โ€” businesses that move to Phase 2 (growth system) here compound their advantage while businesses that stop plateau.
organic tractionDay-90 reportPhase 2
Step 06

Ongoing Plans & Pricing

Month-to-month. No contracts. Cancel any time. 30-day satisfaction guarantee on every plan.

๐Ÿ”
Web Ops
Keep your site secure, fast, and earning.
$299/mo
or $249/mo billed annually
โœ“Premium managed WordPress hosting
โœ“Daily backups โ€” 30-day retention
โœ“Plugin, theme & core updates (tested before applying)
โœ“Security monitoring + malware scanning
โœ“24/7 uptime monitoring โ€” instant alert if your site goes down
โœ“SSL certificate management
โœ“1 hour of website edits per month
โœ“Monthly performance report
โœ“Priority support queue (skip the line)
Get Started
โญ MOST POPULAR
๐Ÿš€
Brand Authority
Stay visible, build trust, grow your audience.
$1,200/mo
or $999/mo billed annually โ€” save $2,412/yr
โœ“Everything in Web Ops plan
โœ“Google Business Profile management + weekly posts
โœ“4โ€“8 branded short-form video edits per month
โœ“Social media management โ€” 2 platforms
โœ“8 branded graphic assets per month
โœ“Monthly local SEO + rankings report
โœ“Review response management
โœ“AI-powered content calendar
โœ“Bi-monthly strategy call
Get Started
๐ŸŽฏ
Apex Lead Machine
Full-stack growth. Traffic, leads, and automation.
$3,000/mo+
Custom scoped โ€” starting at $3,000/mo
โœ“Everything in Brand Authority plan
โœ“Google Ads or Meta Ads management
โœ“CRM setup โ€” GoHighLevel or HubSpot
โœ“AI-powered 5-minute lead response (SMS + email)
โœ“Automated appointment reminders + review requests
โœ“Missed-call text-back automation
โœ“Looker Studio ROI dashboard
โœ“Monthly revenue attribution report
โœ“Dedicated account manager
Book a Call
๐Ÿ›ก๏ธ

The Hazlflow 30-Day Satisfaction Guarantee

If you are not completely satisfied with your first 30 days on any plan, we will refund your first month โ€” no questions, no friction. You have nothing to risk and a fully-managed digital presence to gain.

One-Time Projects

Add-On Services

Individual projects to extend, improve, or accelerate your growth.

๐Ÿ”
From $597
Digital Presence Audit
Full UX, SEO, and conversion audit with prioritised action plan + 30-min debrief call.
๐Ÿ’ก Most clients recover cost within 30 days
๐Ÿ“
$299
GBP Full Setup & Optimisation
Complete Google Business Profile build, optimisation, first-month photos, and service menu.
๐Ÿ’ก Avg. 2x more calls within 30 days
๐Ÿค–
From $2,500
CRM & AI Automation Setup
GoHighLevel or HubSpot with AI lead response, reminders, and review automation.
๐Ÿ’ก Pays for itself with 1โ€“2 recovered leads
๐Ÿ“ˆ
From $1,500
Local SEO Jumpstart
20+ citation submissions, GBP optimisation, on-page SEO, and Search Console setup.
๐Ÿ’ก Rankings begin moving in 60โ€“90 days
โœ๏ธ
$299/post
SEO Blog Post
Keyword-researched, AI-assisted, SEO-optimised blog post targeting high-intent search terms.
๐Ÿ’ก Each post ranks and drives traffic for years
๐ŸŽฏ
From $750
Ad Campaign Setup
Google or Meta campaign build with targeting, copy, conversion tracking, and launch.
๐Ÿ’ก Live and generating traffic in 5 business days
๐Ÿ“„
From $350
Additional Web Pages
New service pages, location landing pages, or blog build-outs added to your live site.
๐Ÿ’ก Each location page captures local searches
๐Ÿ“ฒ
From $800/mo
Social Media Production & Management
Strategy, content creation, graphic design, short-form video editing, caption writing, scheduling, and engagement management across your platforms.
๐Ÿ’ก Consistent presence builds trust that converts to calls
๐ŸŽ“
From $3,500
Internal Academy Build
A branded training hub for your team โ€” onboarding videos, SOPs, compliance modules, and certifications. Your company's internal university, built and ready to use.
๐Ÿ’ก Reduces onboarding time and staff errors from day one
๐ŸŽ“
$199
WordPress Training Session
60-min Zoom walkthrough: how to update content, add pages, and manage your site independently.
๐Ÿ’ก Recorded and delivered for reference
FAQ

Questions We Get Every Week

Answered directly. No fluff.

How long before I see results from SEO? โ–ผ
Technical SEO improvements are visible within days (speed, indexing). Local GBP rankings typically move in 30โ€“60 days with active optimisation. Organic keyword rankings take 90โ€“180 days to compound. The businesses that start on Day 1 are the ones who rank first โ€” not because they are smarter, but because they started earlier.
Do I need to be on a maintenance plan? โ–ผ
No โ€” it is not mandatory. But the honest truth is that an unmanaged WordPress site faces real risks: plugin vulnerabilities, broken forms, failed SSL renewals, and performance regressions. We have seen clients lose months of leads from a contact form that broke silently after a plugin update. Maintenance is protection for the investment you already made.
What if I want to cancel? โ–ผ
All plans are month-to-month. Cancel any time by emailing us. No cancellation fees, no complicated exit process. If you cancel, we provide a full offboarding handoff โ€” access credentials, backup files, and a final performance snapshot โ€” within 5 business days.
I do not have a big budget. Where should I start? โ–ผ
Start with the free actions: claim your GBP, request 5 reviews, submit your sitemap, and post on GBP weekly. These cost nothing and have the highest ROI of anything on this page. When you are ready to invest, the Web Ops plan at $299/mo protects your site while you grow. Then scale from there as results compound.
Can I make changes to my own website? โ–ผ
Yes. Your site belongs to you completely. You have full admin access to WordPress and can make changes at any time. If you want to learn how, book a WordPress Training Session ($199) and we will walk you through everything on a recorded Zoom call. If you would rather we handle updates, maintenance plan clients get 1 hour of edits included monthly.
Why do you need admin access to my platforms? โ–ผ
Without access we cannot see if your GA4 tracking has errors, if your forms are silently broken, or if your ad spend is converting. Most sites have at least one tracking misconfiguration in the first 30 days โ€” we catch these on clients we have access to and miss them entirely on clients we do not. Access protects your investment.
What is the difference between GBP and SEO? โ–ผ
Google Business Profile (GBP) controls your appearance in the map pack โ€” the local results shown when someone searches "your service near me." Traditional SEO controls your appearance in the regular (organic) search results below the map. For local businesses, both matter โ€” the map pack often gets more clicks than the organic results.
How does AI automation actually work for my business? โ–ผ
When someone fills out your contact form, our automation system sends them a personalised SMS within 5 minutes โ€” before you have even seen the notification. It then sends a follow-up if they do not respond, books calls automatically, and triggers review requests after jobs are completed. You set it up once with us and it runs indefinitely. The system works whether you are on a job site, in a meeting, or asleep.
Do I own everything if I stop working with Hazlflow? โ–ผ
Yes โ€” everything. Your website files, domain, GA4 data, GBP listing, ad accounts, and all creative assets belong to you. We are the operator, not the owner. Our offboarding process returns everything in an organised package. You will never be held hostage to continue a relationship.
What is your 30-day guarantee exactly? โ–ผ
If after 30 days on any plan you are not satisfied with the service quality, communication, or value delivered โ€” we refund your first month. No conditions, no argument, no awkward conversation. We do this because we are confident in what we deliver and want you to feel zero risk starting a relationship with us.